The book starts with a comparison of the two main ways to influence human behaviour: manipulation and inspiration. “Why” is the reason to buy and the “Whats” merely represent the tangible products as a proof of that belief. Without a why I can find myself drifting from one opportunity to the next, with nothing more than fleeting excitement for a new idea. This shopping feature will continue to load items when the Enter key is pressed.
But of course most people looking for success formulas won’t find so attractive a book that includes something out of their control as part of the education. Reviewed in the United States on October 13, 2018. But according to Simon Sinek, that’s a load of baloney. By WHY he means whats our purpose,and beliefs behind what we do? Although the book describes certainly positive approaches to leading any enterprise, in the line of having an intrinsic motivation, it fails by extracting them from a posteriori success stories. “People don’t buy WHAT you do,” Sinek explains. Another example of this is when Sinek directly speaks to readers, We wanted our site to reflect the journey of constant improvement we are all on—as leaders, as organizations and as individuals. The most popular content on the importance of “starting with why” is Simon Sinek’s “viral” Ted Talk on YouTube. When Bill Gates speaks people listen with bated breath. looking for an innovative solution for you, they will be doing it for themselves. The book's name is "Start With Why", so let's first start with why you should read this book - 1) it's inspiring 2) it will nudge you to think about your purpose/your why for things you do 3) it will empower you 4) because it's a quick read Need I say more!? Take the example of Apple and Dell. This post does a deep dive. I should have returned this one. Very few organiztions are able to say WHY their company exists. The author was trying so hard to make a many-page book out of the message and it was excruciating to go through this repetition.. If done properly, that’s what marketing. I've read and studied a lot of material over the last 2 years looking for answers to my life and business. This book has inspired many thoughts as I read it, but it has helped me to truly put into perspective the age-old advice to follow your passion. I started to wonder if the author has amnesia and forgot that he explained why Apple is innovative for the 100th time. I bought a second book by Sinek at the same time as I bought this one, It is being returned. This is also a metaphor for leadership. They ask for great quality, low price, 24-hour service and lots of features. The idea is simple but explanations are redundant. products and services are; a way for organizations to communicate to the world outside. For the rest of us who are the actual customers of the companies the author uses as examples, this is at best detached and at worst condescending popular psychology without the merit of peer review. You’ve probably heard that before you start a business, market research is key. The concept is valid, the examples are interesting but the book is so repetitive. We create tangible things for those who believe in what we believe to say.
They make us feel special like we belong to something bigger, and we feel a sense of tribe affiliation with all the others buying the same products. I bought this book because I had seen the Sinek "Why" Ted Talk. Take the example of Harley Davidson: Harley Davidson embodies the values and lifestyle of the people wearing it. Goodreads helps you keep track of books you want to read. And the only reason symbols have meaning is because we give them a meaning. For example, "There are only two ways to influence Most think from what to how and then on to why. Simon Sinek, the author of the book, narrated very clear how great leaders started with WHY and inspired people.
As others have noted, watch the Ted talk, or read a summary from an abstract service. Why is Apple Inc. so innovative?
Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. Certainly - although you'll miss some great flavor! When both are clear, it will help the “Why” and the “How” type of leaders to have clearly defined roles in the partnership. But very few know WHY they do what they do. Start with Why: How Great Leaders Inspire Everyone to Take Action is a book by Simon Sinek. In American car factories, workers on the assembly line apply final fixes on doors using a rubber mallet, whereas in Japan the doors are engineered to fit perfectly from the start. But Apple communicates from the “Why.” Apple’s “Why” is to challenge the status quo and empower the individual. Sometimes, I could think of the counter examples very easily. by Portfolio, Start with Why: How Great Leaders Inspire Everyone to Take Action. The way we communicate, think and act is very easy: we go from the clear things we know to the more fuzzy ones. According to Sinek, the “Why” does not come from looking ahead at what you want to achieve and then figuring out an appropriate strategy to get there. human behavior: you can manipulate it or you can inspire it"(p.17). This idea explains why organizations and leaders inspire the others. not work in a standard business model. , According to NPD BookScan's mid-June 2016 to mid-June 2017 ranking of printed book sales, Start with Why ranked (without disclosing the geographical region) as the "bestselling leadership book" of that period, selling 171,000 paperback copies. Lindsay McGregor and Neel Doshi, co-authors of the book Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, came to a similar conclusion: "Why we work determines how well we work. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. When you filter your decisions through your “Why” you save money, time and, most importantly, you stay true to your cause. They tried expanding into different verticals but quickly retreated to “focus on their core business”. “If you follow your WHY,” writes Sinek, “others will follow you.” It’s a refreshing redefinition of what constitutes true leadership, and a great tool for re-infusing your own work with purpose-centered passion. I'm off to read his follow-up book, Find Your Why. “There are only two ways to influence human behavior: you can manipulate it or you can inspire it. We are easily caught up in the details of what we want to do, and how we are going to get it all done. The only problem is - this book would have taken up less than 100 pages to convey its message clearly. How do you differentiate between a fad and an idea that can change lives forever? However, he does offer some interesting examples and working case studies. "I offer you a challenge. Start by marking “Start with Why: How Great Leaders Inspire Everyone to Take Action” as Want to Read: Error rating book.
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