Offering subsidies and conducting livestreams are two key marketing strategies that the travel industry has adopted to help it recover amid the pandemic. It showcased the museum’s vast collection of art in 150 minutes, covering masterpieces like Francisco Goya and Raphael. (Xinhua/Li Bo). And, consumer insights from our platform will enable Jetstar to better understand their customers and develop informed product and marketing strategy.”. Alibaba, fail with their travel platform Alitrip  in late 2014 We are also Publishing and Networking experts! I am working for a ski resort in Canada and we would like to target the chinese market. Any airline folk that haven't heard of Fliggy, formerly Alitrip, might want to take note sooner rather than later. Required fields are marked *. Alibaba’s stakeholding in Shiji, a software solutions and services provider for the hospitality, food service, retail and entertainment industries, may lead to greater opportunities in hotel management, digitization of theme parks and attractions and more. Data from online travel agencies also showed that tourists across the country embraced more diverse modes of travel during the holiday, with Party-themed tours, night tours and trips to the countryside gaining increasing popularity. Alipay, the mobile payment service of Alibaba’s ecosystem, has worked with 10 international airports, including Munich Airport in Germany and Narita International Airport in Japan to service Chinese tourists globally since 2016. As Alibaba’s travel brand, Fliggy’s campaign post on Weibo was shared by Alibaba’s subsidiaries, such as Youku, Alifish, DingDing, Hellobike, Eleme and Tmall Global. turnover of 100 stores worth nearly $ 15 million. Tourism organizations in North America and Europe tend to take a lackadaisical approach to live-streaming. Jetstar Pacific Airlines, BRN: 0301103030, Jetstar’s first international flight since early April takes off, New flights set to take off between Gold Coast and Hobart, Jetstar returns to the skies in New Zealand, Strong demand sees Jetstar domestic flights back to 90 per cent in New Zealand. The Jetstar Group is one of Asia Pacific’s fastest growing airline brands with one of the most extensive ranges of destinations in the region. According to a public filing, Alibaba’s “consumer services” which include, Koubei and Fliggy accounted for just over 1% of the company’s total revenue in fiscal year 2018. By the end of last year. By Linda Fox | July 3, 2017. Alibaba-owned travel agency Fliggy is one company which has been adapting to new modes of tourism. In August, Qixi, Chinese Valentine’s Day, also led to an increase in travel, with demand even up 21% from 2019. E-commerce giant Alibaba’s travel brand Fliggy has rolled out hundreds of travel-themed live-streaming shows since February. The webcasts had more than 100 million cumulative views this year. Livestreaming has been around for years, but only a few travel companies and organizations have embraced it with vigor and generated significant bookings. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Fliggy hosted a livestream with the Prado Museum’s curators Andrés Ubeda and Miguel Falomir on July 22. Loosening up appears to work well in live video right now. For merchants, they can distribute their coupons for overseas purchases on the platforms of Fliggy or Alipay, where travelers can see and make use of that, before or during their trips. “Other than the guarantee on quality and safety, we also want to provide consumers with credit travel services, allowing them to gain more convenient experience based on insights from our platforms,” said Ms. Zhao. A rare travel success story is Group, China’s largest travel company. Mass-market platforms like Douyin, which owns TikTok, and Tencent’s WeChat lead the pack in impressions. By the end of last year, fliggy had about, Then there are the really enticing figures about Fliggy. Fliggy is not alone in empowering travel merchants by offering digital marketing services and connecting them to Chinese consumers. Its webcasts support English, traditional and simplified Chinese, Japanese, and Korean. Fliggy said it has operated differently from typical online travel agencies (OTA) in China. Most of all, it’s critical to have a straightforward way for customers to click and buy the travel shown in the live-stream. Travellers will soon be able to book Jetstar flights directly on Alibaba Group’s online travel service platform, Fliggy, following the formation of a new partnership between the two companies, which will give Jetstar access to some of Alibaba Group’s 617 million mobile active users in China. Having a high-quality camera and internet connection are keys. However, with the collapse in travel in Q1 due to COVID-19, it seemed as if 2020 would not even come close to this figure. “With individual credit scoring, tailor-made exchange rates and precision marketing, we can deliver more value to both the merchants and the outbound travelers,” said Ms. Zhao. We are a local tour company in Uganda and would like you to help us create a wide market area and increase our clients turn up. He says OTP is different from online travel agencies and meta-search sites in that it “is a direct connection between the airline and its customer”. He adds that if Fliggy tries to “eliminate information asymmetry,” OTAs “lie between brands and their customers”. We’ve seen positive results in the partnership for the past year.”. But some have done a better job of building awareness or making money than others, as we heard from several speakers during Skift Forum Asia earlier this month. This helped the hashtag “first 10 billion subsidies in travel industry” hit 120 million views and 40,000 comments. On November 8, the Japanese National Tourism Organization will live-stream a tourism promotion event from Okinawa on Facebook. Globalization by investing or integrating? Notify me of follow-up comments by email. Klook, an online agency for travel and local experiences, debuted a mobile-friendly live stream feature in late September. On September 8, Fliggy launched a subsidy scheme worth 10 billion RMB. We did not find an english version at this moment  . In line with Alibaba’s goal to “make it easy to do business anywhere” in the world, Ms. Zhao said Fliggy aims to “make it easy to do travel business anywhere” in the digital era. A more professional approach to live-streaming by travel brands can deliver better results. U.S.-headquartered Booking Holdings (formerly The Priceline Group) found its way into globalization with the purchase of European hotel booking website more than a decade ago. With more than half of its users under 30, Fliggy … Fliggy Advertising Agency can help your business build your brand, grow your business to get more clients. Putting in the work can pay dividends. Oracle looks like TikTok winner as Microsoft’s bid rejected, Alibaba to invest $3 billion in SE Asia’s ride-hailing company Grab, Coca-Cola seeks to improve China’s doctor-patient relationship, Dating app TanTan gives 150 suggestions for love, Louis Vuitton launches travelling menswear show in Shanghai, Qixi, Chinese Valentine’s Day, also led to an increase in travel. Last December, the packaged travel unit of Ctrip outlined 15 major product lines and launched its new Open Platform to make things easier for travel partners and empower small and individual businesses. Fliggy's Frank Huang discusses the travel platform's recent developments, its relationships with customers and travel & hospitality brands and what the future will look like. Discounts vary, but some locations, including five-star hotels, are offering consumers as much as 50% off. Meituan Dianping, a food delivery and service booking platform that has been listed on the Hong Kong Stock Exchange, also wants to build a mobile marketing platform for hoteliers in China. We help Tourism players , Tour operator and hospitality comapnies to enter to Fliggy and develop their Business on Fliggy (ex alitrip). In early 2018, Fliggy rolled out its Post Post Pay functionality to more than 1,000 Marriott hotels worldwide, including more than 270 hotels in the Greater China region. Javascript is required for this site to display correctly. Liang’s webcasts have sold $294 million of travel packages and hotel room reservations. Zheng also said that the main product of the OTP – its flagship store – allows brands to operate their own store but provides them with marketing and data analysis support. During the holiday, travelers also showed a growing interest in road trips and group tours with family or friends. Fliggy offers the chance to travel the world via livestream If you need more information, Give us a call and our staff will happily provide you with necassary information, to help you book your Ideal trip. “We reinvented the brand identity of Alitrip and developed the lovable mascot ‘Fliggy’ as well as a comprehensive visual identity system. On October 29, Alibaba’s travel services platform Fliggy and Jing Travel will have a webinar on live streaming, with an aim of offering strategic and tactical advice. With such figures fliggy is a great Chinese market Tool for outbound  Travel companies one might think that most tourism and hospitality brands have an idea of what Fliggy is. Photo Credit: James Jianzhang Liang, chairman of Group and co-founder of, has done a couple of dozen "Boss Live Stream" webcasts in 2020. debuted a mobile-friendly live stream feature, “where in the world” channel on the online forum Reddit, China Internet Network Information Center, Tripadvisor CEO on Selling Just The Right Tours And Activities. Angel Zhao, President of Alibaba Global Business Group, Senior Vice President of Alibaba Group and President of Fliggy. The broadcast will include a live folksong performance and a quiz event, mixed with pre-recorded footage of the island’s charms. “The partnership with Jetstar will further enrich our offerings for those interested in exploring Australia and the neighbouring regions, especially budget-conscious young consumers. Singaporean Travel Agent License No. Asked if the company will make more investments to speed up its globalization, Ms. Zhao did not rule out the possibility, but she emphasized that the point of mergers and acquisitions is to build up complementary capabilities for Alibaba. In several provinces, local authorities launched a 2.5 day weekend to encourage travel. Talking about the joint venture between Alibaba and Marriott, Ms. Zhao said the tie-up is not just a matter of investment agreement, nor is it just about selling Marriott's hotel rooms on Fliggy. The Jetstar Group of airlines offers more than 30 return flights a week into 11 Chinese cities, including Shanghai, Sanya and Zhengzhou, from Singapore, Vietnam, Japan and Australia. We can help you to partner with Fliggy to create special opportunities for destinations to influence Chinese travellers through key digital and social channels. Commissioner of Japan Tourism Agency Registered Travel Agency No. OUR SERVICES. A case in point is the “where in the world” channel on the online forum Reddit. To increase awareness and get more exposure about the initiative, Fliggy worked with People’s Daily and other famous Chinese travelling KOLs on Weibo. It’s the difference between building a full-service travel platform and building a business and service ecosystem which includes travel services.

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